Proyecto de branding para una marca ficticia de ropa especializada exclusivamente en prendas negras o con base de color negro ubicada en Tailandia. El objetivo ha sido construir una identidad de marca sólida y diferenciada dentro del sector de la moda, apostando por una imagen elegante, sobria y minimalista.
Branding project for a fictional clothing brand specializing exclusively in black or black-based clothes, located in Thailand.
The objective was to build a strong and distinctive brand identity within the fashion sector, focusing on an elegant, understated, and minimalist image.
The objective was to build a strong and distinctive brand identity within the fashion sector, focusing on an elegant, understated, and minimalist image.
El logotipo presenta una tipografía personalizada que combina de forma sutil elementos de la tipografía occidental con detalles inspirados en los trazos de la escritura tailandesa. Se adaptan los símbolos de la tipografía tailandesa (cogiendo como referencia la tipografía Superspace regular) para crear el logotipo.
The logo features a custom typeface that subtly blends elements of Western typography with details inspired by Thai script.
The symbols of Thai typography (using Superspace Regular as a reference) were adapted to create the logo.
The symbols of Thai typography (using Superspace Regular as a reference) were adapted to create the logo.
